Will Allow Users to Easily Purchase Featured Products Through a Few Clicks of the Remote Control Improving Advertisers' Ability to Reach Consumers in Today's Fragmented TV Viewing World
SAN FRANCISCO, CA, Jun 12, 2012 (MARKETWIRE via COMTEX) --TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services
and advertising solutions, and PayPal announced they have teamed up
to provide TiVo users with the ability to purchase products featured
in interactive advertisements on the TiVo user interface through
PayPal, the faster, safer way to pay. This integration creates a new
opportunity for advertisers and brands to connect with TiVo users and
to turn their 30-second spots and interactive TiVo ad placements into
actionable purchasing opportunities through a one-time account link.
"In today's fragmented TV viewing world it is harder than ever before
for advertisers to reach their audiences, and it's important to find
creative ways to get in front of viewers," said Tara Maitra Senior
Vice President, General Manager, Content and Media Sales, TiVo Inc.
"TiVo's interactive ads allow advertisers to grab the attention of
viewers in unobtrusive ways and on the viewer's terms. By teaming
with PayPal consumers will be able to instantly purchase products
with just a few clicks of the remote after an easy, one-time account
setup. PayPal's expertise in online payments, customer service, and
working directly with merchants and sellers makes the entire payment
process easy and trustworthy and will create a valuable experience
for TiVo users and advertisers."
Scott Dunlap, Vice President of Emerging Opportunities and New
Ventures for PayPal, said, "At PayPal we have been redefining
commerce from online to mobile to offline and we see television as
the newest channel in commerce. Teaming up with TiVo will help us
connect merchants and consumers via the TV set in the fastest and
safest way possible. We are excited about the prospect of delivering
a more complete and seamless couch commerce experience."
TiVo's other interactive advertising solutions are currently being
used by various leading brands in a host of industries as they allow
advertisers to target consumers in a time-shifted world without
unwelcomed interruption and offer them the option of exploring
products that interest them.
TiVo will be working with its advertisers and agency partners to
develop PayPal-enabled TiVo ads and Showcase campaigns beginning with
the fall 2012 television season. This solution will also be available
to TiVo's MSO customers such as RCN, Suddenlink and more. Products
purchased through PayPal will be charged to the TiVo user's PayPal
account through a secure transaction and shipped to the address the
user has registered with PayPal for deliveries. Orders will be
fulfilled either by the advertiser or a trusted merchant that accepts
PayPal for payment.
TiVo and PayPal unveiled news of this new offering during the TV of
Tomorrow Show 2012 in San Francisco. To learn more about TiVo's
interactive ad opportunities visit www.tivo.com/advertising. For more
information about PayPal and t-commerce visit the PayPal Blog.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the
first commercially available digital video recorder (DVR). TiVo
offers the TiVo service and TiVo DVRs directly to consumers online at
www.tivo.com and through third-party retailers. TiVo also distributes
its technology and services through solutions tailored for cable,
satellite, and broadcasting companies. Since its founding, TiVo has
evolved into the ultimate single solution media center by combining
its patented DVR technologies and universal cable box capabilities
with the ability to aggregate, search, and deliver millions of pieces
of broadband, cable, and broadcast content directly to the
television. An economical, one-stop-shop for in-home entertainment,
TiVo's intuitive functionality and ease of use puts viewers in
control by enabling them to effortlessly navigate the best digital
entertainment content available through one box, with one remote, and
one user interface, delivering the most dynamic user experience on
the market today. TiVo also continues to weave itself into the fabric
of the media industry by providing interactive advertising solutions
and audience research and measurement ratings services to the
television industry. www.tivo.com.
TiVo, the TiVo Logo, Season Pass and WishList are trademarks or
registered trademarks of TiVo Inc.'s subsidiaries worldwide.
Copyright 2012 TiVo Inc. All rights reserved.