|TiVo Enhances iPad App to Benefit Cable Operators|
New Version of TiVo's Companion Application Adds Operator's VOD Catalog and Integrates VOD Prominently Into the Overall Search Results
CHICAGO, IL, Jun 13, 2011 (MARKETWIRE via COMTEX) -- TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advanced television services including digital video recorders (DVRs), today announced that it has enhanced its TiVo App for iPad to include new features tailored to its cable partners. Launched on the App store earlier this year, the TiVo App for iPad enables users to search, browse, explore and share their favorite entertainment all without interrupting what's playing on the television. Once found, the user simply "flicks" the selected content from the iPad to their TV screen.
The new version of TiVo's companion iPad application automatically adds the operator's Video on Demand into the search and browse features within the App, allowing viewers to quickly find a TV program or movie and enjoy it on TV. The App also automatically detects and integrates the operator's branding, linear programming and VOD catalog when connected to a TiVo box provided by the operator.
"Operators are constantly looking for new ways to connect with their subscribers," said David Sandford, TiVo's Vice President and General Manager of TiVo's service provider business. "The enhancements we have made to our iPad App help cable operators bring TiVo's innovative user interface directly into the hands of their subscribers, thereby offering consumers the ultimate remote control and viewing on demand experience. We have only just begun to refine our offering to the operator community and look forward to bringing additional elements to the TiVo iPad App."
To learn more visit www.tivo.com/ipad.
TiVo made this announcement during the 2011 NCTA Cable Show in Chicago.
About TiVo Inc. Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com
TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. Copyright 2011 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
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