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Blockbuster and TiVo Announce Agreement to Make BLOCKBUSTER(R) OnDemand Available Through the TiVo Service and to Promote TiVo DVRs Throughout Retail Stores Nationwide

Blockbuster to Make Extensive Library of Digital Content Available to Millions of TiVo Movie Enthusiasts

Further Distinguishes TiVo as the Best Single Solution for Delivery and Easy Navigation of Broadband Content to the TV

ALVISO, Calif. and DALLAS, March 25 /PRNewswire-FirstCall/ -- Blockbuster Inc. (NYSE: BBI, BBI.B), a global leader in entertainment, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced they are joining forces to deliver Blockbuster's vast library of premium digital movie titles directly to the television set via TiVo(R) DVRs.

BLOCKBUSTER OnDemand, featuring content to both buy and rent, will be integrated into TiVo Series2(TM), Series3(TM), TiVo HD, and TiVo HD XL DVRs. The move by two leaders in home entertainment will make it even easier for all broadband connected TiVo subscribers to download Blockbuster's content and enjoy a complete television entertainment experience on their individual schedules using TiVo, the best and most comprehensive single solution for delivery and simple, intuitive navigation of broadband, broadcast, and cable content - all from one remote control.

TiVo DVRs will be sold at thousands of Blockbuster(R) stores nationwide as well as online at blockbuster.com, giving both companies new distribution outlets and putting TiVo DVRs and BLOCKBUSTER OnDemand front and center of where video shopping takes place. Additionally, the companies will implement a cross-marketing campaign.

"We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster's entertainment content readily available to their millions of subscribers," said Jim Keyes, Blockbuster Chairman and CEO. "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well. Regardless of a film's availability - through VOD or on DVD - we want to work with TiVo to provide their subscribers unprecedented access to movie content."

"Joining with Blockbuster further distinguishes TiVo as a true universal solution for content providers, making it a one stop shop for any content thru broadband or linear distribution straight to the TV," said Tom Rogers, President and CEO of TiVo Inc. "When consumers walk into one of the thousands of Blockbuster stores entertainment for the home is on their minds -- it could not be more natural to have them exposed to the world of millions of entertainment possibilities for the home that the TiVo Service provides."

The companies expect to have the BLOCKBUSTER OnDemand service integrated into TiVo DVRs in the second half of 2009.

BLOCKBUSTER OnDemand offers one of the most extensive libraries of digital entertainment product in the marketplace, with thousands of titles from the hottest new movie releases to the classics. For more information on BLOCKBUSTER OnDemand delivered via the TiVo service visit www.tivo.com/blockbuster.

About Blockbuster

Blockbuster Inc. (NYSE: BBI - News, BBI.B - News) is a leading global provider of in-home movie and game entertainment, with more than 7,400 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO - News) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2009 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

Blockbuster, the Blockbuster logo, blockbuster.com and Blockbuster Online are trademarks or registered trademarks owned by Blockbuster Inc. in the United States and/or other countries.

All other company or product names are trademarks of their respective owners and, in some cases, are used under license. Specifications, pricing and delivery schedules are subject to change without notice.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the future availability and timing of the Blockbuster ONDEMAND service on the TiVo Service and the availability of TiVo DVRs in Blockbuster Stores. Forward-looking statements generally can be identified by the use of forward- looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in each company's public reports filed with the Securities and Exchange Commission. The companies caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. Each company disclaims any obligation to update these forward-looking statements.

SOURCE TiVo Inc.; Blockbuster Inc. -0- 03/25/2009

CONTACT:
Karen Raskopf, karen.raskopf@blockbuster.com, or
Randy Hargrove, randy.hargrove@blockbuster.com,
both of Blockbuster Inc., +1-214-854-3190; or
Krista Wierzbicki of TiVo Inc., +1-408-519-9438, kwierzbicki@tivo.com
Web Site: http://www.tivo.com