Blockbuster to Make Extensive Library of Digital Content Available to
Millions of TiVo Movie Enthusiasts
Further Distinguishes TiVo as the Best Single Solution for Delivery and
Easy Navigation of Broadband Content to the TV
ALVISO, Calif. and DALLAS, March 25 /PRNewswire-FirstCall/ -- Blockbuster
Inc. (NYSE: BBI, BBI.B), a global leader in entertainment, and TiVo Inc.
(Nasdaq: TIVO), the creator of and a leader in television services for digital
video recorders (DVRs), today announced they are joining forces to deliver
Blockbuster's vast library of premium digital movie titles directly to the
television set via TiVo(R) DVRs.
BLOCKBUSTER OnDemand, featuring content to both buy and rent, will be
integrated into TiVo Series2(TM), Series3(TM), TiVo HD, and TiVo HD XL DVRs.
The move by two leaders in home entertainment will make it even easier for all
broadband connected TiVo subscribers to download Blockbuster's content and
enjoy a complete television entertainment experience on their individual
schedules using TiVo, the best and most comprehensive single solution for
delivery and simple, intuitive navigation of broadband, broadcast, and cable
content - all from one remote control.
TiVo DVRs will be sold at thousands of Blockbuster(R) stores nationwide as
well as online at blockbuster.com, giving both companies new distribution
outlets and putting TiVo DVRs and BLOCKBUSTER OnDemand front and center of
where video shopping takes place. Additionally, the companies will implement
a cross-marketing campaign.
"We are excited to be teaming with TiVo, the company that created the DVR,
to make Blockbuster's entertainment content readily available to their
millions of subscribers," said Jim Keyes, Blockbuster Chairman and CEO.
"Ultimately, our vision is to work with TiVo so that their subscribers can
access movies not only through our OnDemand service but also from our stores
and through our by-mail service as well. Regardless of a film's availability -
through VOD or on DVD - we want to work with TiVo to provide their subscribers
unprecedented access to movie content."
"Joining with Blockbuster further distinguishes TiVo as a true universal
solution for content providers, making it a one stop shop for any content thru
broadband or linear distribution straight to the TV," said Tom Rogers,
President and CEO of TiVo Inc. "When consumers walk into one of the thousands
of Blockbuster stores entertainment for the home is on their minds -- it could
not be more natural to have them exposed to the world of millions of
entertainment possibilities for the home that the TiVo Service provides."
The companies expect to have the BLOCKBUSTER OnDemand service integrated
into TiVo DVRs in the second half of 2009.
BLOCKBUSTER OnDemand offers one of the most extensive libraries of digital
entertainment product in the marketplace, with thousands of titles from the
hottest new movie releases to the classics. For more information on
BLOCKBUSTER OnDemand delivered via the TiVo service visit
Blockbuster Inc. (NYSE: BBI - News, BBI.B - News) is a leading global
provider of in-home movie and game entertainment, with more than 7,400 stores
throughout the Americas, Europe, Asia and Australia. The company may be
accessed worldwide at www.blockbuster.com.
About TiVo Inc.
Founded in 1997, TiVo (Nasdaq: TIVO - News) pioneered a brand new category
of products with the development of the first commercially available digital
video recorder (DVR). Sold through leading consumer electronic retailers and
our website, TiVo has developed a brand which resonates boldly with consumers
as providing a superior television experience. Through agreements with leading
satellite and cable providers, TiVo also integrates its DVR service features
into the set-top boxes of mass distributors. TiVo's DVR functionality and ease
of use, with such features as Season Pass(TM) recordings and WishList(R)
searches and TiVo KidZone, have elevated its popularity among consumers and
have created a whole new way for viewers to watch television. With a continued
investment in its patented technologies, TiVo is revolutionizing the way
consumers watch and access home entertainment. Rapidly becoming the focal
point of the digital living room, TiVo's DVR is at the center of experiencing
new forms of content on the TV, such as broadband delivered video, music and
photos. With innovative features, such as TiVoToGo(TM) transfers and online
scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV
your way. (R)" The TiVo(R) service is also at the forefront of providing
innovative marketing solutions for the television industry, including a unique
platform for advertisers and audience research measurement.
TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch,
Power||Watch, and the TiVo Logo are trademarks or registered trademarks of
TiVo Inc. or its subsidiaries worldwide. (C) 2009 TiVo Inc. All rights
reserved. All other trademarks are the property of their respective owners.
Blockbuster, the Blockbuster logo, blockbuster.com and Blockbuster Online
are trademarks or registered trademarks owned by Blockbuster Inc. in the
United States and/or other countries.
All other company or product names are trademarks of their respective
owners and, in some cases, are used under license. Specifications, pricing and
delivery schedules are subject to change without notice.
This release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements relate to,
among other things, the future availability and timing of the Blockbuster
ONDEMAND service on the TiVo Service and the availability of TiVo DVRs in
Blockbuster Stores. Forward-looking statements generally can be identified by
the use of forward- looking terminology such as, "believe," "expect," "may,"
"will," "intend," "estimate," "continue," or similar expressions or the
negative of those terms or expressions. Such statements involve risks and
uncertainties, which could cause actual results to vary materially from those
expressed in or indicated by the forward-looking statements. Factors that may
cause actual results to differ materially include delays in development,
competitive service offerings and lack of market acceptance, as well as the
other potential factors described under "Risk Factors" in each company's
public reports filed with the Securities and Exchange Commission. The
companies caution you not to place undue reliance on forward-looking
statements, which reflect an analysis only and speak only as of the date
hereof. Each company disclaims any obligation to update these forward-looking
SOURCE TiVo Inc.; Blockbuster Inc.
Karen Raskopf, email@example.com, or
both of Blockbuster Inc.,
Krista Wierzbicki of TiVo Inc., +1-408-519-9438,
Web Site: http://www.tivo.com